In this episode of Radically Honest Marketing you’re going to learn 3 principles to keep in mind when you’re running a new Google Ads Campaign for a new product or service or your very first campaign on google. These principles, while relating to Google Ads in this video, could also apply to other paid media […]

If you run an e-commerce business, there’s a good chance you’re running Google Shopping Ads. But given the limitations on your ability to customise the ads, it’s tough to distinguish yourself from your competitors. That’s why in this video we share some powerful but sometimes overlooked strategies for making your Google shopping ads stand out […]

As the co-founder of a Premier Google Ads agency, I get a lot of Google Ad accounts across my “desk” to audit.  We find that auditing an account is a great place to start and demonstrate, quickly, the value we can bring to a prospective client’s account. Also it’s a good opportunity for our company […]

In this article, I am going to share with you 5 criteria we have identified that help clients determine whether a market is worth entering or expanding into and shows signs of profitability, at least from what we can see from a Google Ads management perspective (but this is also a strong indicator as to […]

A client asked me recently about the differences between Facebook Ads and Google Ads. But ultimately, they wanted to know which platform is going to return the most money. It’s a question I get asked a lot from business owners wanting to profitably advertise online. This will depend on the type of product or service […]

What Adam Schwab of DEALS Told Me About The Future of Business and Why People Still Matter in 2021 Sometimes it feels like technology has already taken over. There’s always a new strategy or automated software that’s going to “revolutionise business”. Naturally, you’re afraid to miss out, because if you don’t stay up to date […]

Why focusing on small improvements can lead to greater-than-expected growth “From Little Things, Big Things Grow” – Paul Kelly, (see the end of this post for a treat) We recently ran a test for a client who offers a particular urgent service Australia. Here was the situation before we got involved: They were generating quality […]

The sun is about to set for broad match modifier Google announced on Feb 4th, 2021, that phrase match keywords will expand to include a wider variety of searches with seemingly similar intent, and at the same time they will phase out support for the broad match modifier keyword. The changes are due to start […]

  [Spoiler alert! If it’s too good to be true, then it probably isn’t!]   There’s a very sneaky marketing tactic that some companies of less repute use, in trying to get people to sign up and use their services. Their sales pitch is, “We can get you unlimited ad clicks for a fixed fee, […]

Joel: Hello, everyone. Hope you’re coping all right during this new phase of stage 4 lockdowns in Victoria, as well as others around Australia who are facing the impact of the current pandemic. Raph and I thought that it’s worthwhile sharing with you some insights and strategies that we’ve seen work well for some of […]