About Us

Why We’re Here

A Bit About our Story

At Digital Autopilot, We’re Passionate About Helping To Grow Profitable Business that sustain the owners, Their Families & Their Staff. But why did we get into this industry in the first place? A few reasons…

  • 01 We found that many digital agencies simply didn’t get marketing strategy. They could drive traffic, but it takes more than some website visitors to drive profitable revenue.
  • 02 We wanted to automate the digital marketing process for busy business owners, so they can get back to their core work.
  • 03 We wanted to bring back honesty & integrity to an industry that can be hard to navigate for less ‘tech-savvy’ business owners. It can feel like the wild west out there – dodgy tactics abound. We’re intent on changing that!

how we think & act

Our Core Values

Like a compass guides a traveller on their journey, our core values guide the way we think & act. Here are some of the values that guide us…

  • Radical Honesty

    We say it as it is – no smokes & mirrors.

  • Results Driven

    We’re focused on your growth, ROI & saving you money – always.

  • Constant Improvement

    We’re always looking for ways to do better & move you to the next level.

A Bit About Us


Co-Founder & Traffic Master

Raph Sebbag is co-founder of Digital Autopilot and CEO of Digital Advocates, a top-ranked, awarded Premium Google Partner agency. With over 15 years’ experience in the SEO & PPC space, having worked for some of Australia’s leading brands helping them with the SEO and PPC growth strategies. Raph is passionate about delivering tangible and life-changing results for his clients via organic and paid digital marketing strategies.


Co-Founder & Growth Strategist

Joel Gerschman is a leading coach, best-selling author and educator in the field of business growth, management and leadership. He is the co-founder of Digital Autopilot, CEO of a leading business coaching company called The Change Coach, as well as author of  #1 Amazon International Bestseller,The Mindful Entrepreneur.


SEM & Analytics Alchemist

Nadav manages our Adwords accounts from woe to go with mercurial precision. With a background in economics and marketing he understands how to get the most out of your online advertising investment and even save you money. On weekends you may even spot him wearing his whites on the cricket pitch!


Strategy & Operations + Social Media

Sinem is a genuine all-round digital marketing expert, having worked in the field for many years at multiple agencies. She’s a Social Media, Google Ads and website conversion guru and if you’re ready for it she’ll give you some hard-hitting advice to get your site kicking goals. And, yes, she also runs her own successful ecommerce business in the clothing space, so she walks the talk.


Email & Automation Specialist

Damien is the email marketing specialist on the team, having extensive experience setting up lead magnets, and intelligent, automated email sequences to help build and nurture customer relationships and increase sales over time.  


The Hidden Team Members

There are many members in this group of various ages and sizes who support all of us, whether in or out of the office, during business and after hours. Their constant support allows all of us to perform at our best on your behalf and is one of the main reasons why we do what we do!

Want some social proof?

Trusted by businesses

When you work with us, you’re in good company

  • S. Lucas

    The Floor Store

    “Great service and even better results. Best agency we have worked with by far.”

  • P. Grant

    Gym & Fitness

    “Compared with the same period from last year, I see a 45% increase in return on ad spend. I’m stoked with Raph and the team, actually seeing results improving month on month.”

  • K. Gordon

    Queen Of Tickets

    “I definitely feel there has been an increase in website sales since Digital Autopilot took over, with return on ad spend now sitting between 500%-1000%. I’m so relieved that AdWords is back under control.”

  • Free growth session

    Get a free 45-minute digital strategy session with one of our expert strategists to help explode your business growth. You’ll get:

    • In-depth review of your business & growth goals
    • Target market & key competitor analysis
    • Gap analysis of your current marketing process
    • Identify the best digital channels to boost traffic & leads
    • Strategic lead conversion tips
    • Retention, up-selling & referral strategies for ongoing growth

    Take note: We don’t charge for this session because many businesses find it so valuable that they ask us to help them implement the strategy. It is not a sales pitch & there’s no obligation whatsoever to use our services.

    Get My FREE Digital Strategy Session

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