Google Ads

If you run an e-commerce business, there’s a good chance you’re running Google Shopping Ads. But given the limitations on your ability to customise the ads, it’s tough to distinguish yourself from your competitors. That’s why in this video we share some powerful but sometimes overlooked strategies for making your Google shopping ads stand out […]

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait?  In fact, Google Ads management requires a deep understanding of the Google Ads platform as well as constant attention and frequent optimisations to ensure your account is bringing in […]

To get your Google Ads campaign back in shape, Book a Free Strategy Review today!

Most people love to hunt for a bargain or have a shop around or just to engage in a hallowed Australian past time of tyre kicking, whether it for the latest little gadget or vital service needed. As a service provider in the Google Ads/PPC space, it’s not irregular where we chat with potential clients, […]

We all know that when it comes to our personal lives first impressions count whether we like it or not and often we don’t get second chance to make a good first impression. But when it comes to Google Ads or other PPC advertising, does the same theory apply? During a recent Google Ads accounts […]

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing keywords and lower or not at all for lower margin or low […]

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your Google Ads shopping campaigns are impacting the bottom line. I’ll run you through how to link […]

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the online marketing industry.   This is not to say that Online Marketing Brands/Companies are completely at […]

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb.  Whilst we have not tested it yet, it could work in reverse for shopping ads, by […]

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have shown that cost per click is as much as 10 x cheaper than regular ad […]