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If you’re aiming to grow your business via digital marketing channels like Google Ads, SEO and Facebook or Instagram, how do you determine when hiring an in-house marketing resource is better than an external digital marketing agency? There are 3 key criteria to consider. This video will help you apply them to your business, so […]

Ever heard the phrase ‘practice makes perfect’ ? Well, it’s not true. If you practice the wrong things, you won’t actually improve – you’ll just get better at doing the wrong things. So what does in fact improve performance? In this video we explore one simple but powerful strategy for boosting performance in any area […]

As the co-founder of a Premier Google Ads agency, I get a lot of Google Ad accounts across my “desk” to audit.  We find that auditing an account is a great place to start and demonstrate, quickly, the value we can bring to a prospective client’s account. Also it’s a good opportunity for our company […]

How great marketing made me buy a portable coffee machine I wasn’t sure I needed Transcript: Hi there, I’m often asked what the secret is to developing and deploying really powerful digital marketing strategies. And the reality is that one can’t even begin to answer that question without understanding the power of marketing funnels. In […]

“If you want to resonate with your target market, your brand needs to embody a personality and archetype that appeals to them. And when you do what happens is that you won’t just be a commodity. You’ll actually create a deep level of connection. That’s hard to replicate, and this is the heart. And you […]

Just how important are headlines for Google Search Ads?   Consider this.  29.8 billion ads are shown on Google every day. YES 29,741,270,774 ads are shown on Google EVERY DAY! Source. But guess how many of those get clicked on? 237 Million. ONLY 237,914,225. That means a paltry 0.80% ads get clicked on. Not exactly a […]

A client asked me recently about the differences between Facebook Ads and Google Ads. But ultimately, they wanted to know which platform is going to return the most money. It’s a question I get asked a lot from business owners wanting to profitably advertise online. This will depend on the type of product or service […]

I wouldn’t call myself a Hollywood film buff. And I don’t follow the Instagram feeds of any movie stars.  But there is one star who I do (secretly) admire. Tom Hanks. Sure, he doesn’t have the sophisticated good-looks of George Clooney. The action-movie physique of Dwayne ‘The Rock’ Johnson. The suave, bond-esque-style of Sean Connery. […]

What Adam Schwab of DEALS Told Me About The Future of Business and Why People Still Matter in 2021 Sometimes it feels like technology has already taken over. There’s always a new strategy or automated software that’s going to “revolutionise business”. Naturally, you’re afraid to miss out, because if you don’t stay up to date […]

So you’ve just decided to start an eCommerce business. In a few months, you’re going to be rolling in the cash right? WRONG. The only people who think building an eCommerce business is easy, are the ones that haven’t tried yet. Those who have, know how hard it is. It takes grit, determination and resilience […]