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The Problem Would you like to target your Adwords campaigns by area or suburbs? Maybe you don’t want your ads to show up in a certain part of the city? The best way to ensure this is to set up negative locations and location targeting: simply ‘negative out’ all of the areas where you don’t […]

Let’s start with a rhetorical question: Which website would you click on when searching on Google – one with 47 x 5 star reviews or one with no reviews? You don’t need to be a digital marketing expert to know that increasing positive Google Reviews is a very powerful strategy to increase leads to your […]

Depending on when you were born you may or may not know of a movie called Coming to America featuring Eddie Murphy, where a prince from an imaginary African country called Zamunda sets out to find his humble future bride from working-class America. There’s one line from the movie that comes back to me a […]

What if you could set your lead-conversion strategy to autopilot? What if you could educate prospects, help them evaluate your business, and convert them into customers while you sleep? Put simply, if you want to grow and scale your business, you have two choices: hire staff and delegate tasks to them, or automate those tasks […]

Chances are you want to achieve rapid, profitable growth for your business. And you probably already know that to achieve that growth, you’ll need a well-considered, digital marketing strategy. But if you’re like many business owners, you might not be sure where to start. Google Ads? SEO? Social Media? It can be overwhelming. To fast-track […]

Even if you can generate leads for your business, that doesn’t mean they’ll automatically become customers. Of course, some prospects will see your advertising and contact you immediately, resulting in a conversion. They’re called hot leads. But what about the leads who aren’t yet ready?  While many businesses label them as ‘bad leads’ and then […]

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