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Joel: Hello, everyone. Hope you’re coping all right during this new phase of stage 4 lockdowns in Victoria, as well as others around Australia who are facing the impact of the current pandemic. Raph and I thought that it’s worthwhile sharing with you some insights and strategies that we’ve seen work well for some of […]

Every business wants more cash and more time, right? Well, our bookkeeper recently helped us achieve just that with 2 simple software solutions. Watch the video to find out what they are or read the transcript below… Transcript Joel: Hi, I’m Joel Gerschman, co-founder of Digital Autopilot, and I’d like to take three minutes of […]

Let’s not mince words. We’re not just ‘living in unusual times’. And we’re not just facing an ‘economic downturn’. Let’s call it as it is: We’re staring down the barrel of an all-hell’s-breaking-loose world-wide meltdown of epic proportions. Businesses across Australia – and the globe – are either shedding staff or closing their doors. And […]

Needless to say, we are seeing some unprecedented events unfold before our very eyes. The social, economic, health and personal impacts are nothing like we have ever imagined. But the beauty is we can and do adapt and there is much still to be thankful for and ways to weather the storm. If you are […]

We often get asked by our clients, “what’s the best process to manage negative google reviews, can we remove it?” I want to mainly focus on handling seemingly legitimate reviews rather than removing reviews you just don’t like the sound of. But to address that point quickly, to flag and potentially remove negative reviews in […]

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait?  In fact, Google Ads management requires a deep understanding of the Google Ads platform as well as constant attention and frequent optimisations to ensure your account is bringing in […]

The Problem Would you like to target your Adwords campaigns by area or suburbs? Maybe you don’t want your ads to show up in a certain part of the city? The best way to ensure this is to set up negative locations and location targeting: simply ‘negative out’ all of the areas where you don’t […]

Let’s start with a rhetorical question: Which website would you click on when searching on Google – one with 47 x 5 star reviews or one with no reviews? You don’t need to be a digital marketing expert to know that increasing positive Google Reviews is a very powerful strategy to increase leads to your […]

Depending on when you were born you may or may not know of a movie called Coming to America featuring Eddie Murphy, where a prince from an imaginary African country called Zamunda sets out to find his humble future bride from working-class America. There’s one line from the movie that comes back to me a […]

What if you could set your lead-conversion strategy to autopilot? What if you could educate prospects, help them evaluate your business, and convert them into customers while you sleep? Put simply, if you want to grow and scale your business, you have two choices: hire staff and delegate tasks to them, or automate those tasks […]

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