Why focusing on small improvements can lead to greater-than-expected growth “From Little Things, Big Things Grow” – Paul Kelly, (see the end of this post for a treat) We recently ran a test for a client who offers a particular urgent service Australia. Here was the situation before we got involved: They were generating quality […]

The sun is about to set for broad match modifier Google announced on Feb 4th, 2021, that phrase match keywords will expand to include a wider variety of searches with seemingly similar intent, and at the same time they will phase out support for the broad match modifier keyword. The changes are due to start […]

  [Spoiler alert! If it’s too good to be true, then it probably isn’t!]   There’s a very sneaky marketing tactic that some companies of less repute use, in trying to get people to sign up and use their services. Their sales pitch is, “We can get you unlimited clicks for a fixed fee in […]

We’re big fans of email marketing here at Digital Autopilot. But doing email marketing the wrong way could kill a valuable contact list and even turn off your most loyal customers. Most businesses are…to be frank….lazy when it comes to email marketing. For some reason, they’re happy to put all their resources into social media […]

Joel: Hello, everyone. Hope you’re coping all right during this new phase of stage 4 lockdowns in Victoria, as well as others around Australia who are facing the impact of the current pandemic. Raph and I thought that it’s worthwhile sharing with you some insights and strategies that we’ve seen work well for some of […]

Every business wants more cash and more time, right? Well, our bookkeeper recently helped us achieve just that with 2 simple software solutions. Watch the video to find out what they are or read the transcript below… Transcript Joel: Hi, I’m Joel Gerschman, co-founder of Digital Autopilot, and I’d like to take three minutes of […]

Let’s not mince words. We’re not just ‘living in unusual times’. And we’re not just facing an ‘economic downturn’. Let’s call it as it is: We’re staring down the barrel of an all-hell’s-breaking-loose world-wide meltdown of epic proportions. Businesses across Australia – and the globe – are either shedding staff or closing their doors. And […]

Needless to say, we are seeing some unprecedented events unfold before our very eyes. The social, economic, health and personal impacts are nothing like we have ever imagined. But the beauty is we can and do adapt and there is much still to be thankful for and ways to weather the storm. If you are […]

We often get asked by our clients, “what’s the best process to manage negative google reviews, can we remove it?” I want to mainly focus on handling seemingly legitimate reviews rather than removing reviews you just don’t like the sound of. But to address that point quickly, to flag and potentially remove negative reviews in […]

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait?  In fact, Google Ads management requires a deep understanding of the Google Ads platform as well as constant attention and frequent optimisations to ensure your account is bringing in […]

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