Business

In this episode of Radically Honest Marketing you’re going to learn 3 principles to keep in mind when you’re running a new Google Ads Campaign for a new product or service or your very first campaign on google. These principles, while relating to Google Ads in this video, could also apply to other paid media […]

Systems and processes are an integral part of our business. Without them, chaos ensues and we wouldn’t be able to deliver quality service and results. Not only that but cognitive overload and stress levels would go through the roof! In this episode of Radically Honest Marketing you’re going to learn exactly how we build systems […]

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Chances are you want to achieve rapid, profitable growth for your business. And you probably already know that to achieve that growth, you’ll need a well-considered, digital marketing strategy. But if you’re like many business owners, you might not be sure where to start. Google Ads? SEO? Social Media? It can be overwhelming. To fast-track […]

Even if you can generate leads for your business, that doesn’t mean they’ll automatically become customers. Of course, some prospects will see your advertising and contact you immediately, resulting in a conversion. They’re called hot leads. But what about the leads who aren’t yet ready?  While many businesses label them as ‘bad leads’ and then […]

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the online marketing industry.   This is not to say that Online Marketing Brands/Companies are completely at […]

Having worked at online marketing agencies since 2008, I have seen how many clients are managed, and what communication looks like between the two. An area that seemed too often overlooked, was that of ‘return on investment’, profit, the bottom line. This could have been due to time constraints, client overload, or simply they just […]