Let rich and engaging product images and their price do the selling for you! That is Google shopping ads in a nutshell. PLUS get premium positions at the top of every buyer motivated search.
But it’s not as easy as setting up as a Google Ads search campaign. With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing products and lower or not at all for lower margin or low-performing products.
But this doesn’t work for shopping ad campaigns – Why you ask?
Because shopping ads rely on Google correctly interpreting your website product feed to match relevant searches to your online product range.
One of our ROI-boosting strategies with shopping ads is to create campaigns that are truly aligned with your business objectives. We craft a multi-layered campaign structure using a combination of priority and negative keyword structures to guide the flow of searches.
We craft a tri-layered campaign structure using a combination of priority and negative keyword structures to guide the flow of searches, all based on real performance data
Plus, our bidding strategies adapt over time as product performance evolves so that budgets are allocated whether they can have the most positive business impact.
Our approach in managing Google Ads is to use a profit-driven methodology, whilst taking advantage of cutting-edge machine learning for maximum ROI.
If you’re serious about e-commerce and need your Google Shopping ads campaign to achieve peak performance, then get in touch with the expert shopping ads team at Digital Autopilot today to find out how we can help your business grow.
Get a free Google Ads audit with one of our expert strategists to help you uncover the hidden potential in your Google Ads strategy. Some of what you’ll learn:
Take note: We don’t charge for this audit, because many businesses find it so valuable that they ask us to help them implement the advice we share. Call it a bulk-billed Google Ads health check-up!
We’ve developed and honed a 4-step process to get your digital marketing strategy up and running fast.
We kick off with a strategy session to map your customised digital marketing strategy, enabling us to begin the grunt work of implementing your plan.
Pre-launch we will send you a preview of the campaign elements for your review, setting a time to go live with close monitoring and constant communication.
Using world-leading reporting & analytics tools, we ensure that your campaign is regularly monitored based on key metrics, so we can make data-based decisions.
We will constantly review & optimise your campaign to identify opportunities for further growth & areas to reduce unnecessary spending.
When you work with us, you’re in good company
“Great service and even better results. Best agency we have worked with by far.”
“Compared with the same period from last year, I see a 45% increase in return on ad spend. I’m stoked with Raph and the team, actually seeing results improving month on month.”
“I definitely feel there has been an increase in website sales since Digital Autopilot took over, with return on ad spend now sitting between 500%-1000%. I’m so relieved that AdWords is back under control.”
Get a free 30-minute digital strategy session with one of our expert strategists to help you explode your business growth. You’ll get:
