Needless to say, we are seeing some unprecedented events unfold before our very eyes. The social, economic, health and personal impacts are nothing like we have ever imagined. But the beauty is we can and do adapt and there is much still to be thankful for and ways to weather the storm. If you are […]

We often get asked by our clients, “what’s the best process to manage negative google reviews, can we remove it?” I want to mainly focus on handling seemingly legitimate reviews rather than removing reviews you just don’t like the sound of. But to address that point quickly, to flag and potentially remove negative reviews in […]

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait?  In fact, Google Ads management requires a deep understanding of the Google Ads platform as well as constant attention and frequent optimisations to ensure your account is bringing in […]

Let’s start with a rhetorical question: Which website would you click on when searching on Google – one with 47 x 5 star reviews or one with no reviews? You don’t need to be a digital marketing expert to know that increasing positive Google Reviews is a very powerful strategy to increase leads to your […]

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Depending on when you were born you may or may not know of a movie called Coming to America featuring Eddie Murphy, where a prince from an imaginary African country called Zamunda sets out to find his humble future bride from working-class America. There’s one line from the movie that comes back to me a […]

Most people love to hunt for a bargain or have a shop around or just to engage in a hallowed Australian past time of tyre kicking, whether it for the latest little gadget or vital service needed. As a service provider in the Google Ads/PPC space, it’s not irregular where we chat with potential clients, […]

Even if you can generate leads for your business, that doesn’t mean they’ll automatically become customers. Of course, some prospects will see your advertising and contact you immediately, resulting in a conversion. They’re called hot leads. But what about the leads who aren’t yet ready?  While many businesses label them as ‘bad leads’ and then […]

We all know that when it comes to our personal lives first impressions count whether we like it or not and often we don’t get second chance to make a good first impression. But when it comes to Google Ads or other PPC advertising, does the same theory apply? During a recent Google Ads accounts […]

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing keywords and lower or not at all for lower margin or low […]