So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your Google Ads shopping campaigns are impacting the bottom line. I’ll run you through how to link […]

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the online marketing industry.   This is not to say that Online Marketing Brands/Companies are completely at […]

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb.  Whilst we have not tested it yet, it could work in reverse for shopping ads, by […]

Over the summer break (in an undisclosed location of Australia) I came across a simple yet profound story in a book I read to my kids which has no less potential to impact our working, adult lives. Enjoy with a cup of joe! Our story takes place in a big kitchen with the chef singing […]

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have shown that cost per click is as much as 10 x cheaper than regular ad […]

Have you been involved with the building of your website and engaged a web developer to realise your vision, but only later finding out some basic elements were missed out or not even discussed? Below I am going to discuss a few elements that cover off some practical and business focused tips. Hopefully these suggestions will help you think about […]

I recently completed (and passed) the Google Tag Manager (GTM) Fundamentals Course, so thought I might share a little bit about it from a basic perspective… What is it? It’s a container (piece) of code that you put into the code of your website. The container is named as such, because it is able to […]

Let’s be honest, creating and analysing reports can be boring for many people and even if you enjoy it we all have clients or colleagues who just can’t stand it. But that may be about to change. You may know about it or you may not but Google recently introduced a new free reporting tool […]

5 Free AdWords Secrets You Should Be Using That Many Of Your Competitors Are Not! Once upon a time AdWords (now called Google Ads) was relatively quick and simple to set up. You created an account, wrote a simple, relevant headline (25 characters) along with 2 description lines (35 characters each) and directed it to […]

Just last Friday, February 19th 2016 to be precise, Google announced a significant change to the way Ads will display in search results. From now on there will no longer be ads displayed on the right hand side. Instead, there will now be up to four ads in top positions above the natural search results […]