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With vacation and holidays upon us at any moment, or for some of us maybe already (at least in thought), here are some simple budget change approaches you might want to use to get better value from your AdWords or any other PPC campaign you may be running. Increase budgets around sales days This will suit […]

There have been many requests and discussions about how to get around the lack of HTML export in Editor version 11. A small hack to get around this was shared in an earlier blog here. Fortunately Google has finally re-awakened the HTML export functionality  in its latest update to AdWords Editor. The new output is visually more advanced […]

Forgive the rant, but people need to know what can happen out there. I recently visited a potential client to discuss managing their Google Ads account. What started off as a typical story of cowboy Google Ads management not giving access or any reporting to the client, evolved into a much more intricate web of […]

Update: Google has partially fixed this issue, see latest post here. As any digital manager (for AdWords in particular understands), being able to present an AdWords account/campaign in a simple and aesthetic manner is important. Unfortunately one of the current short comings of the latest AdWords Editor Version 11 is that you can no longer […]

On April 21 (2015) Google will begin implementing a significant algorithm update (read more about it by clicking here) to test whether a website is compatible with mobile devices, that is, does the site design adapt to the size of the screen. If it doesn’t, then it is not mobile friendly. Google started playing around with this […]

For those who have been waiting for an app to manage their Adwords campaigns, well as the saying goes, “the wait is now over”. Google just recently made their Adwords App available for Android users globally. iOS to be released soon, but no date has been confirmed as yet. Although I am loathe to have […]

Having worked at online marketing agencies since 2008, I have seen how many clients are managed, and what communication looks like between the two. An area that seemed too often overlooked, was that of ‘return on investment’, profit, the bottom line. This could have been due to time constraints, client overload, or simply they just […]

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