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For those who have been waiting for an app to manage their Adwords campaigns, well as the saying goes, “the wait is now over”. Google just recently made their Adwords App available for Android users globally. iOS to be released soon, but no date has been confirmed as yet. Although I am loathe to have […]

Having worked at online marketing agencies since 2008, I have seen how many clients are managed, and what communication looks like between the two. An area that seemed too often overlooked, was that of ‘return on investment’, profit, the bottom line. This could have been due to time constraints, client overload, or simply they just […]

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