Blog

Chances are you want to achieve rapid, profitable growth for your business. And you probably already know that to achieve that growth, you’ll need a well-considered, digital marketing strategy. But if you’re like many business owners, you might not be sure where to start. Google Ads? SEO? Social Media? It can be overwhelming. To fast-track […]

Most people love to hunt for a bargain or have a shop around or just to engage in a hallowed Australian past time of tyre kicking, whether it for the latest little gadget or vital service needed. As a service provider in the Google Ads/PPC space, it’s not irregular where we chat with potential clients, […]

Even if you can generate leads for your business, that doesn’t mean they’ll automatically become customers. Of course, some prospects will see your advertising and contact you immediately, resulting in a conversion. They’re called hot leads. But what about the leads who aren’t yet ready?  While many businesses label them as ‘bad leads’ and then […]

We all know that when it comes to our personal lives first impressions count whether we like it or not and often we don’t get second chance to make a good first impression. But when it comes to Google Ads or other PPC advertising, does the same theory apply? During a recent Google Ads accounts […]

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing keywords and lower or not at all for lower margin or low […]

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your Google Ads shopping campaigns are impacting the bottom line. I’ll run you through how to link […]

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the online marketing industry.   This is not to say that Online Marketing Brands/Companies are completely at […]

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb.  Whilst we have not tested it yet, it could work in reverse for shopping ads, by […]

Over the summer break (in an undisclosed location of Australia) I came across a simple yet profound story in a book I read to my kids which has no less potential to impact our working, adult lives. Enjoy with a cup of joe! Our story takes place in a big kitchen with the chef singing […]

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have shown that cost per click is as much as 10 x cheaper than regular ad […]