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Conversion rate optimisation

Ever heard the phrase ‘practice makes perfect’ ? Well, it’s not true. If you practice the wrong things, you won’t actually improve – you’ll just get better at doing the wrong things. So what does in fact improve performance? In this video we explore one simple but powerful strategy for boosting performance in any area […]

As the co-founder of a Premier Google Ads agency, I get a lot of Google Ad accounts across my “desk” to audit.  We find that auditing an account is a great place to start and demonstrate, quickly, the value we can bring to a prospective client’s account. Also it’s a good opportunity for our company […]

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