Just how important are headlines for Google Search Ads?   Consider this.  29.8 billion ads are shown on Google every day. YES 29,741,270,774 ads are shown on Google EVERY DAY! Source. But guess how many of those get clicked on? 237 Million. ONLY 237,914,225. That means a paltry 0.80% ads get clicked on. Not exactly a […]

The Problem As a Google ads agency in Melbourne we often want to target Google Ads campaigns by area or suburbs? Maybe you don’t want your ads to show up in a certain part of the city? The best way to ensure this is to set up negative locations and location targeting: simply ‘negative out’ […]

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