Your Best Black Friday Strategy Starts in August: A Month-by-Month Google Ads Playbook
Start Black Friday Google Ads prep in August. This month-by-month playbook shows ecommerce brands how to build the audience that converts in November.
Google’s 17 August 2026 Bidding Change: Why Your Best Campaigns Might Get Worse (and What to Do About It)
If you run Google Ads and one of your campaigns has been beating its target for months, this one is for you. Not because something is broken, but because something that has been working in your favour is about to
A team of champions is not a champion team: what Argentina’s semi-final win says about your marketing
Everyone remembers Messi’s cross to Martínez this week. How many remember how the ball got to Messi? Argentina beat England 2-1 in the World Cup semi-final at Atlanta Stadium. Anthony Gordon put England in front in the 55th minute. Enzo
ChatGPT Ads Arriving To Australia
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How to Calculate Your Google Ads ROI: An Interactive App (and the formulas behind it)
If you’re running Google Ads or thinking about it, you’ve probably asked the same question every business owner asks: “Is this actually going to make me money?” It’s a fair question. And too often, the answer is buried in spreadsheets,
10 Steps For Australian Lawyers To Build a Strategic Growth Plan for 2026
As the Australian legal industry undergoes rapid change in technology, client expectations, and competitive pressure, law firms can no longer rely on reputation and referrals alone. Whether you’re a solo practitioner, a boutique firm, or managing a mid-sized practice, growth
Google Ads for Lawyers: Ultimate Setup & Optimisation Guide
Let’s be honest: in the legal world, time is billable, and wasted marketing budget is a crime. As we enter 2026, the digital landscape is shifting fast. AI is changing search, and competition is fierce. However, the fundamental truth remains:
Are Google Ads Worth It for Small Businesses? 2025 Australia Guide
Running a small business means every marketing dollar counts. You’ve heard the success stories and the horror stories of blown budgets. So the burning question becomes: Are Google Ads worth it for small businesses? Yes, Google Ads are worth it
10 Google Ads Mistakes to Avoid in 2025
When it comes to Google Ads, I’ve seen it all. I’ve personally managed accounts generating over 5,400% return on ad spend when properly optimised – we’re talking about spending $30K to generate over $1.5 million in revenue. But I’ve also
Excel formula to find non-English or foreign characters – Google ads
For many Google ad experts out there, you know that non english characters cause errors when adding negative keywords to a campaign. When you are working with a small list of keywords then its easy to manage. But when you