77 announced changes for Google Ads in 2019

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait? In fact, Google Ads management requires a deep understanding of the Google Ads platform

Preview image of digital autopilot testimonial

Raph Sebbag

November 4, 2019

Turn A Dollar Into $6 – Based On A True Story

To get your Google Ads campaign back in shape, Book a Free Strategy Review today!

2 marketers reviewing a PPC checklist on A4 paper

Raph Sebbag

August 4, 2019

5-Point checklist before choosing a Google Ads (PPC) service provider

Most people love to hunt for a bargain or have a shop around or just to engage in a hallowed Australian past time of tyre kicking, whether it for the latest little gadget or vital service needed. As a service

Quote "You DO get a second chance to make a good first impression" in white text on a red background

Raph Sebbag

April 24, 2019

Shopping Ads Make Great First Impressions

We all know that when it comes to our personal lives first impressions count whether we like it or not and often we don’t get second chance to make a good first impression. But when it comes to Google Ads

Beautiful photo of Strickland Falls Waterfall

Raph Sebbag

March 5, 2019

Performance-Based Google Shopping Campaign Funnel

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid

Screenshot of a data studio analytics dashboard

Raph Sebbag

November 3, 2018

Free e-Commerce Google Data Studio Shopping Ads Dashboard

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your

Raph Sebbag

May 7, 2018

The Case For A Royal Commission Into The Online Marketing Industry

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the

Raph Sebbag

April 26, 2018

List of Sydney Suburbs by Distance & Direction from CBD

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb. Whilst

A screenshot of Google Shopping Ads for the search "dog kennel"

Raph Sebbag

October 25, 2017

Google Shopping Ad Clicks For Peanuts

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have

A vintage photo of a young child whispering a secret to her sister

Raph Sebbag

May 4, 2016

5 Free AdWords Secrets You Should Be Using

5 Free AdWords Secrets You Should Be Using That Many Of Your Competitors Are Not! Once upon a time AdWords (now called Google Ads) was relatively quick and simple to set up. You created an account, wrote a simple, relevant