Beautiful photo of Strickland Falls Waterfall

March 5, 2019

Performance-Based Google Shopping Campaign Funnel

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid

Screenshot of a data studio analytics dashboard

Raph Sebbag

November 3, 2018

Free e-Commerce Google Data Studio Shopping Ads Dashboard

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your

Raph Sebbag

May 7, 2018

The Case For A Royal Commission Into The Online Marketing Industry

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the

Raph Sebbag

April 26, 2018

List of Sydney Suburbs by Distance & Direction from CBD

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb. Whilst

A screenshot of Google Shopping Ads for the search "dog kennel"

Raph Sebbag

October 25, 2017

Google Shopping Ad Clicks For Peanuts

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have

A vintage photo of a young child whispering a secret to her sister

Raph Sebbag

May 4, 2016

5 Free AdWords Secrets You Should Be Using

5 Free AdWords Secrets You Should Be Using That Many Of Your Competitors Are Not! Once upon a time AdWords (now called Google Ads) was relatively quick and simple to set up. You created an account, wrote a simple, relevant

Raph Sebbag

February 23, 2016

No More Ads on Right Hand Side of Google Search Results

Just last Friday, February 19th 2016 to be precise, Google announced a significant change to the way Ads will display in search results. From now on there will no longer be ads displayed on the right hand side. Instead, there

Thatched roofed huts over the ocean in the Maldives

Raph Sebbag

December 22, 2015

Ad Budget Approaches For The Holidays

With vacation and holidays upon us at any moment, or for some of us maybe already (at least in thought), here are some simple budget change approaches you might want to use to get better value from your AdWords or any

A fully-laden cargo ship sailing into port

Raph Sebbag

November 23, 2015

HTML export campaigns is back in AdWords Editor 11

There have been many requests and discussions about how to get around the lack of HTML export in Editor version 11. A small hack to get around this was shared in an earlier blog here. Fortunately Google has finally re-awakened the HTML export

Raph Sebbag

October 15, 2015

The Wild, Wild West of Search

Forgive the rant, but people need to know what can happen out there. I recently visited a potential client to discuss managing their Google Ads account. What started off as a typical story of cowboy Google Ads management not giving